Retail and franchise marketing
We know Franchise Marketing
Marketing is critical to the success of any Franchise. Mark Cario’s 18 years of experience as a Franchisor working closely with Franchisees has taught him that to be effective, the marketing strategy of a Franchise must have three key components:
- Internal marketing strategy aimed at existing Franchisees.
- External marketing strategy aimed at recruiting new Franchisees.
- External marketing strategy aimed at the existing and potential customers or clients of your Franchise
Our philosophy on Franchising
“Make it easy for Franchisees to do the right thing.”
If Franchisees understand how an initiative will benefit them, if they are consulted with, and made to feel part of the process, and if they are provided with the right business tools, these Franchisees will be engaged, support the Franchise company’s initiatives and carry out their responsibilities in the way intended by the Franchisor.
When Franchisees are engaged, they work together in a true partnership with the Franchisor which increases sales turnover, Franchisee satisfaction and Franchisor and Franchisee profitability. – Everybody wins.